RELIANCE AEROTECH ANNOUNCES NEW CORPORATE IDENTITY PROGRAM
Nashville, TN Chairman and CEO of Reliance Aerotech Inc.,
Glynn Williams, today announced the Team Reliance group of companies
is beginning the implementation a new corporate identity program.
"Reliance Aerotech's new corporate identity program
will enable our organization to better serve our customers and clients
by truly reflecting our growing capabilities, position in the industry
and aspirations for the future," said Williams in making the
announcement. "Reliance has evolved from North America's
leading independent regional aircraft maintenance, repair and overhaul
organization to a private equity company with interests and expertise
in a diverse range of sectors across our industry."
"The "^" symbol in mathematics represents the
ability to raise numbers to the level of a power," explained
Williams in announcing the new logo. "The new stylized word
mark represents both Reliance Aerotech's upward movement and
the multiplier effect it applies to its activities by leveraging
the knowledge, expertise and relationships of our people."
"As we change to better communicate what Reliance does, one
thing will remain the same our ongoing commitment to integrity
in our actions, quality and excellence in our work, and customer
service," Williams added. These values have served our customers,
clients, partners and employees well over the past six years and
will continue to define our relationships within the industry."
The launch of the new identity program is beginning with Reliance
Aerotech Services Inc., an innovator in the provision of outsourced
maintenance personnel and integration solutions for the aerospace
industry. The new identity program can be viewed online at www.relianceaerotech.com/services.
Founded in 1998, Reliance Aerotech is a private equity investor
and strategic advisor for the North American aerospace industry.
With operations in the United States and Canada, Reliance Aerotech
leverages the finance, strategy, operations and marketing expertise
of its management team to create value in niche segments of the aviation
industry for both Team Reliance companies and advisory clients.